When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932, he made wooden furniture and toys. The business was not profitable and he struggled during the early 1930s. However, in 1934, he started focusing https://lego-x.com/2020/08/05/why-play-with-lego on building toys and changed the name of his company to LEGO which is a contraction of the Danish words “leg godt” (play well).

In the 1960s, the company grew to other Nordic countries. The company also developed smaller bricks that were ideal for children with small hands and named it DUPLO in honor of the Latin word duplex (two-fold). This allowed children to create more precise models.

In the 1970s, Lego began to introduce new features that would make its products distinguish themselves from other toys. They introduced different faces to the miniature figures. This change made the figures more realistic and capable of expressing various emotions and facial expressions. The Lego Group also added wheels to its bricks, which opened up the possibility of creating vehicles and other machines that move.

The company’s next big step was when it introduced specific themes — a system within systems that allowed customers to create a specific environment or scenario. The company was able boost its brand’s recognition and draw younger audiences. The company also increased production by opening factories in South Korea and Malaysia.